A Word from the GM Boaz Rubel


Looking back over the year we have just shared, I am proud to be in the position I am, and to tell you that DANPAL has successfully risen to meet the year’s challenges head-on. Running a global world-class operation is no easy task, and so my focus is continually split between the operations, logistics, production, sales and the marketing of our DANPAL solutions.

With the right team at my side, together, we have faced and overcome issues such as currency instability, slow economies and political unrest – prevalent in some of our global markets. DANPAL is a private company and so by its very nature, we are often exposed to these poor market conditions. The key to our continued strong growth has always been, to focus on the fundamentals of what makes our company so great… by this, I am referring to our employees.

It is by having the right people in the right places, that DANPAL has been able to successfully evolve from being a panel-based manufacturing company, into the global leader in daylight solutions for the building envelope. You have all heard this term before, but it bears repeating – ‘Light Architecture’!

We have invested heavily in developing exciting new products, such as our RK7 Roofing System, the DP650 and exotic Danpalon Kinetic Panels. These are but a part of the reason, why we are today the world market leaders in our field. These new products launched in 2019 are not by chance, but are rather the result of intense research and development, carried out by our in-house engineers. Our R&D team, with their years of expertise, keep us ahead of the game and leaders in the industry.

Despite the tough market conditions, the year has seen us establish new subsidiaries, such as DANPAL India. Whilst on the other side of the globe in Colombia, we took the decision to partner with our distributors, and buy controlling shares in their business. So we look forward to the growth opportunities that both DANPAL Andina, and DANPAL India, will bring us in 2020.

Some of you might remember the conferences we hosted in both Thailand, for our Asia-Pacific partners and the Dominican Republic, attended by our Latin American partners. These conferences have provided us with the platforms needed, to engage directly with our global DANPAL family. During the days spent together, our team of DANPAL experts have offered up their expertise to further educate our distributors and installers.

2019 has also seen us achieve many international performance certifications, for our various systems. This continuous drive to meet new standards has been necessary for keeping us positioned as market leaders, ahead of the competition. An example of this has been our GREEN certification, bestowed on us by both the relevant Israeli and Australian authorities. We won’t stop there, as, in 2020, mush of our R&D is focused on Next-Generation Green Solutions.

2020 Our Future Together

So what can we expect from DANPAL in 2020? I can tell you, that my focus is to drive our key programmes to deliver both expert marketing and unsurpassed technical support. DANPAL understands how important it is for us to engage professionally with the market, and that our subsidiaries along with our distributors are the face of the company.

With this in mind, we have invested heavily in the development of cutting edge digital marketing tools, as well as, employing the right support staff to help implement our global strategies. One of our more exciting projects in development will see 2020 as the year we officially launch our very own BIM library. As you might know, BIM is becoming ever more relevant in the architectural market and our responsibility is to lead the industry in this endeavour. At our core, we develop and supply architectural products, and so I am happy to tell you, that our range of bespoke solutions will continue to reflect this.

We have other products in our R&D pipeline, which we will continue to perfect throughout the year… Without giving the game away, I can say that these systems in development, are geared toward the global GREEN BUILDING trend. Our next-generation DANPAL solutions will go a long way to futureproofing your offerings. We believe in developing for the long-term, whilst supporting our partners in their day-to-day endeavours.

On a final note, I would like to take this opportunity to thank you all for your continued support and faith in DANPAL. It is great pride, that I look upon our various partnerships and with my own eyes, witness the continued growth of our DANPAL family. We also want to wish you all, a blessed festive season and we look forward to engaging with you again in 2020. Our team of managers, headed by our VP of Sales & Marketing, will continue to support you, by driving our initiatives forward in the New Year.

Boaz Rubel
Chief Executive Officer
Danpal Group

Danpal Latin America Conference 2019

Danpal recently held its latest biennial Danpal Latin American Conference 2019, brilliantly hosted, with the help of our extended Danpal family in the Dominican Republic. The conference, which ran between the 03 to the 06 June 2019, was well-attended by our partners from 9 different countries. The venue for this year’s conference, chosen by Danpal, was the centrally located resort town, of Punta Cana.

The beaches of Punta Cana, are renowned for their picture-perfect quality and remain a world-wide drawcard. Our 24 delegates, however, were gathered together and focused for three days of training, expertly presented by our team from Danpal. The three days ran from 09h00 each morning and was kept on schedule, with the help of our regional manager from Chile, Paula Abrigo. During this time we also shared our experiences in marketing our brand and together generated new ideas on how to best grow market share.

We boldly kicked off our conference with a brief but much needed introductory presentation, delivered expertly by Paula. This was then followed by technical presentations on our more advanced solutions, based on standard Danpal systems. The importance of these presentations cannot be over-emphasized, as an intimate knowledge of our systems, is crucial for their correct implementation. This lead on to a more detailed focus on our newer systems, such as the new Danpatherm RK7 Roofing and Everbright Roofing Solutions. Our chief-engineer, Israel Wielgus, was as usual on top form, providing us, his blend of technical information – peppered with his own brand of humor.

There were several impressive case-studies presented by our members from Mexico, Chile, Colombia, The Dominican Republic, Argentina, and Costa Rica. These projects demonstrated the successful use of various Danpal building envelope solutions, for both facades and roofs. All in all, it was an impressive display of Danpalon 3DLITE, Danpalon Compact, NM and even Danpatherm K7 systems featuring integrated LED’s.

On day three, we took the time to re-focus on marketing, an essential element, necessary for any successful business. Our LATAM area manager, Paula Abrigo, once again took center stage and presented on our latest focus and the digital tools that we rely on to reach our global market base. These marketing tools and the processes we have implemented, provide the backbone of our current efforts. During these presentations, we encouraged our extended Danpal family from across Latin America, to engage with us as we proposed the inclusion of these technologies.

Danpal Latin America Conference 2019
Danpal Latin America Conference 2019

It was not all hard work and presentations however, as evenings were spent networking with our counterparts at the welcoming La Cana Steak House. The eatery takes its name from the sugar cane crops that surround the town of La Romana, and provided the perfect backdrop, for time spent liaising with colleagues. All in all, it was a pleasure using the time getting to know and network with all of our various delegates.

A few key points were made clear to us, during this time we set-aside and spent together. Amongst them, Danpal recognizes the need more than ever, to provide our global distributors and partners, localized support. Sometimes, this can mean adapting to the needs of each market’s customs, languages, and regulations. Importantly, this conference also gave us the opportunity to engage with our valued global family, and to reaffirm our message of Light Architecture. Finally, we can confidently report back, that whilst all who attended, provided us with invaluable feedback. All who attended also learned more about how we can all work together to continue to grow our global market share. – Adios, y hasta la proxima!

Danpal Latin America Conference 2019
Danpal Latin America Conference 2019